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Why it’s Impossible to Get Out of Debt

by SMD · 7 Comments 

Did you know that money isn’t real anymore? In the good old days gold and silver were used as money, but soon it was too burdensome to carry large amounts of gold and silver coins around. The U.S. Federal Reserve began to exchange bank notes for the precious metal coins. So for a $10 coin, [...]

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Subtle Website Conversion Rate Influences

by SMD · 1 Comment 

I’ve been thinking about conversion rate lately. In general conversion rate is the ratio of sales to potential sales. So in a conventional retail store it could be the number of sales made divided by the number of people who entered the store. For this website, it is the number of clicks on the ad [...]

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The Basics of Leverage

by SMD · 2 Comments 

Leverage: The financial advantage of an investment that controls property of greater value than the cash invested. Leverage is usually achieved through the use of borrowed money. [quote from here] I want to run through an example of leverage. This example is driven by the fact that the leveraging is happening from inside a company [...]

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The Buying Process

I’m discovering lately that one of the key ways to become successful is to understand the processes involved in my business. With this in mind, I began to wonder about the issue of conversion rate in this story. This article then is the first of a series of drill down articles about how to convert [...]

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What Does Money Mean to You?

by SMD · 2 Comments 

I found a quote from this story What Does Money Mean to You? and it got me thinking about the underlying meaning of money in my life: Money is not simply money. Money represents power, love, joy, and much more. If it was just money, our “money problems” would be easily solved. We could just [...]

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