Branding & Business go to Church
Churches have begun to re-invent themselves by using big-business models. ‘Franchising’, ‘branding’ and ‘the bottom line’ are becoming just as popular at the chapel as they are in the boardroom.
This year, the 16.4 million-member Southern Baptist Convention plans to “plant” 1,800 new churches using by-the-book niche-marketing tactics. “We have cowboy churches for people working on ranches, country music churches, even several motorcycle churches aimed at bikers,” says Martin King, a spokesman for the Southern Baptists’ North American Mission Board.
Evangelicals’ eager embrace of corporate-style growth strategies is giving them a tremendous advantage in the battle for religious market share…
These quotes are taken from BusinessWeek.com.
In a way this whole thing is more honest than churches have been when they pretended to be above all things material. They have always been about money and power, and now that their political immunities haveÂ mostly been revoked, they are forced to play the money game like the rest of us.