Copywriting Tips from The Donald

by SMD 

In my story yesterday [Email from The Donald], I was poking fun at Mr. Trump for the excessive number of links that he had added to the online course he was plugging in a newsletter that I subscribe to.

As part of my obsession with understanding what is going on at my site [and in the minds of my visitors], I try and track everything possible. One way I do this is with a service called MyBlogLog Stats [affiliate link - but there is a free version too]. What this service does it track exit clicks from your site. So every time someone clicks a link to go to page other than one on your site, it keeps track, and it keeps track of what the text of the link was.

Here’s a list of all the text that had links on it from the Donald’s email that I posted yesterday:

  1. The Trump Way to Wealth
  2. how to get rich
  3. how you can build your personal fortune
  4. my top advisors on wealth creation
  5. one week can make you a millionaire
  6. The Trump Way to Wealth
  7. click this link and find out all about The Trump Way to Wealth
  8. choose to be rich
  9. The Trump Way to Wealth
  10. 20% early bird discount

So which one do you think got the most clicks? Here’s a clue…only one of them got any clicks at all!

Number 7, got 4 clicks! I don’t get a ton of traffic, so take it with a grain of salt if you like, but to me the reason is obvious. The call to action must be the key. I guess people like to be told what to do, or at least nudged into action.

It’s almost against my nature, and I admit that I’ve always be put off by being pushed, but thanks to my lesson from the Donald, I may need to give being persuasive in my writing a try more often.

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4 Responses to “Copywriting Tips from The Donald”

  1. Yuna on June 12th, 2007 4:23 pm

    This is a very fun reading. Thanks for sharing a few things from your stats. I also find that people like the titles or links with numbers in it. For example, “7 mistakes… ” “Top 10 … ” “5 ways to improve… “.. etc… But you are right… we like to learn from the experts and we want to be told by the experts what are the best ways to achieve something.. After all, it is all human psychology.

  2. Pat on June 12th, 2007 4:23 pm

    I’m sorry, but I don’t get it. How is #4 a call to action? I would think #7 would be a call to action. (Was the 4 a typo?)

  3. Jon on June 12th, 2007 4:23 pm

    Ooops, typo. Thanks for taking the time to point it out Pat.

  4. Martin on June 12th, 2007 4:23 pm

    See how the link with a simple/basic “call to action” was the winner! simply telling people to “click this …” is a proven marketing method – it may sound silly, having to tell people to click this etc., but it works.

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