How to Increase Your Conversion Rate with a Twist

by SMD 

Business Success Through Lateral Thinking

How to Increase Your Conversion Rate with a Twist

If you’re a regular reader of this site you’ll know that I spend a good deal of my time trying to figure out how to create a website that effectively attracks and converts visitors; usually through clicking ads.

Well yesterday I was reading this thread from the Rich Dad forum when I stumbled across this gem by JscottGecko:

“In fact, on over 70% of my sites I want people to leave and leave quickly. But, I want them leaving through an ad or link…

…On the majority of my sites I want my ads to give the impression that the information they will get by clicking is better than what I am offering. Thus they leave.”

Wow, that is brilliant. A highly keyword-targeted story or site that is purposely lacking so that viewers will need to click ad links to continue their quest.

Want to read more of Jscott’s wit and wisdom? Check out his site: Road To Forbes.

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2 Responses to “How to Increase Your Conversion Rate with a Twist”

  1. JScott on June 12th, 2007 11:23 pm

    Now, you’ve done it. Sheez ;) . Just recall that somewhere I once said something about nothing that meant: There is also GREAT long term value in developing something that lasts. Something that moves and flows and engages. This is the difference in Toilet Paper and a good long shower. Yes, something like that.

  2. JScott on June 12th, 2007 11:23 pm

    Furthermore, to wit, and more like that…. You must notice that the richdad post was done by Gecko and not me. He drinks 120 proof stuff. Plus he is close to evil though, not the axis of said evil which means he is just a thin line away from you and me. Btw, how come we find so little fun writing that plays with literature in the net business/marketing world? Answer me that Will Robinson. (nice look to the site. Like the adsense placement. You got it wrapped in a SSI? If so you should test with taking the title and running them in your hyperlink color. I would love to know if there is a difference after testing.

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