Let’s Not Go Down That Road Again, Okay?

by SMD 

About six months ago I came online in search of a way of making money after reading about Jon Gales and his site in Fortune magazine.

Since then I’ve written the code for and started:,,,, [the last three with a partner]. I have also opened a hosting reseller account, have a couple customers for the hosting business, and grabbed a bunch of good domain names that can be developed.

Financially the whole mess is actually doing fairly well, but what I’ve been experiencing is a growing discontent. The feeling is familiar; it’s the feeling of being lost: lost in details. Before becoming a computer programmer, I owned a woodworking business for 11 years…11 years of being lost in the details.

Last weekend I pulled out my old copy of The E-Myth Revisited and came across this quote:

As a technician running the business you see the world upside down. You have a tactical view rather than a strategic one. You see what needs to get done, rather than the work of leading your business forward.

Yes, that’s me. That’s the feeling that I know leads to misery. To continue down the path of spitting out random [niched based soley on profit motive] websites, even if they would make a lot of money, is not what I stirs my passion.

What I want is a real business. A business that I can be proud of, that makes money, and one that can afford to hire people who are smarter than me to do the technician jobs and give me time to work on the business rather than get lost in the details.

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2 Responses to “Let’s Not Go Down That Road Again, Okay?”

  1. Tommy on June 12th, 2007 11:14 pm

    To get to that point though, don’t you need to build it all from the ground up? That way you’ll not only have the experience, but know the business inside and out. I agree though, I too get lost in the technical details and forget about the big picture. I gotta get that emyth book to help out with that.

  2. John on June 12th, 2007 11:14 pm

    There is no way to get out of details. Professionalism is build on details. If you want some bits of strategic thinking – just start NGO with a noble goal to protect the planet.

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