The Step from Technician to Entrepreneur

by SMD 

Darren over at ProBlogger has an interesting story about whether or not to get rid of or ‘prune’ underperforming blogs. The issue is where to put one’s time in order to maximize results [revenue].

Having a full time job and a few sites, I run into the same problem all the time. That is the primary reason that last week I decided to step back and make a plan for my online businesses.

What I realized was that I could earn money by personally providing content that others find valuable. But to have a business, I must earn money by having a system that provides content that others find valuable. Is the business dependant on me personally? If the answer is yes, like it is on this site, then what I have is a job, not a business. Which is fine, but if you have a goal like to someday sell the businesses or to have gross revenue of $1,000,000 then it can’t be done with that type of business model.

A technician is someone that works in a business; an entrepreneur is someone that works on a business. If I was having as much success as Darren, I would develop a plan so that too much success was never a problem. It is difficult when you are used to taking home all of the net earnings to think of outsourcing some of the work, but I’m guessing that he understands the business so well at this point that by working in a strategic role more and at a technical level less, in the long run, it would be well worth the increased costs.

Having been self-employed once before I know that the transition from technician to entrepreneur is very difficult. Why? It involves hiring someone to do exactly the work that you love, the work that created the business in the first place. When I was able to do it the result was a dramatic increase in freedom and a new direction for my business that was without many of its previous limitations.

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3 Responses to “The Step from Technician to Entrepreneur”

  1. David on June 12th, 2007 11:06 pm

    Nice article! Can’t wait to read more on this.

  2. Darren on June 12th, 2007 11:06 pm

    nice post Jon – you’re talking my language. Sounds like you’re an E Myth man too!

  3. Dimitri on June 12th, 2007 11:06 pm

    Good post, Jon. I have been ruminating on this myself and have launched a project to test some assumptions.

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