Women are the Spenders

by SMD 

Being someone who spends an inordinate amount of their time online I get to notice some generalities. As I’ve been immersed in business and online money making I’ve noticed more and more that the internet is still a male dominated game.

This strikes me as curious. I know that men are, probably due to traditional mindsets, more tech orientated than women and therefore were the early online pioneers. But as entrepreneurs ARE WE ALL BLIND!

When I had my brick and mortar picture framing business, 95% of my customers were women. And in pretty much every store I go to, the women are buying, the husbands wondering around lost wishing they were back in the SUV. Here’s some quick stats:

Women are the world’s largest market.
They account for 80% of all spending by U.S. households.
They account for 70% of new business startups.
They control over half the private wealth in the United States.

This quote taken from Are You Reaching the World’s Largest Market. I see a huge opportunity to fill a gap in the internet by catering to women.

There are new blogging networks starting daily and they are almost always geeky, techy or gadgety. Have you turned on a TV lately? Every second show is home organizing, home renovation or home decorating. [Free start up idea] Will someone please start a blog network for women and make a pile of money? Of course, I wouldn’t be adverse to a small percentage for giving you the idea.

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4 Responses to “Women are the Spenders”

  1. Nikki on June 12th, 2007 10:57 pm

    Done. Actually, there are many blog networks out there for women. However, the topics tend to center around topics that women are interested. Perhaps, there aren’t enough in the financial arena. I just added one though. Also, equally under-represented in the blogosphere are ethnic minorities — in technology in general. It was easy to see the skew at Webmaster World conference.

  2. Shai on June 12th, 2007 10:57 pm

    There IS already a blog network for, by and about women – :-)

  3. K on June 12th, 2007 10:57 pm

    Finance is still a male dominated field. Just look at the regular participants on the finance discussion boards. But the landscape is changing, gradually.

  4. Jon on June 12th, 2007 10:58 pm

    Thanks Shai. Nice looking site, I enjoyed taking a look. Actually I suspected that there were woman’s blog networks, but I still feel they are disproportionately few.

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