Search Engine Optimization – Get rid of those horrible URLs If you visited this site a couple days ago, when you clicked on a topic like “Personal Finance” from the left menu, you would have been served a list of all the stories about Personal Finance. In the address bar at the top of your [...]
There are quite a lot of ways to implement this. Most professional blogging tools have an option to turn on Search Engine Friendly URLs. If you have that option make sure it is turned on. Also now it is important to name the article (use the same phrase for the title and the file name) in a manner that emphasizes the keywords that the article targets. Also worth noting is that the search engines consider words that are at the beginning of the title and file name to be more important than those farther to the right.
One mistake that I made is that I used “_” to replace the spaces in the path. Apparently the “-” character is better. I will have to fix this. Google does not see the underscore as a word separator. If you search on Search_Engine_Friendly_URLs you get 569 results, Search-Engine-Friendly-URLs returns 31,300 results and Search Engine Friendly URLs returns 1,220,000 results. So the one with the underscore is being treated as an exact phrase which limits the effectiveness since your page will only come up as an exact match. The dash (hyphen) is being more broadly searched than the underscore and therefore is a better symbol to replace the space.
Now you will notice that if you go to the same story as the one in the old address above the address looks like this: http://smartmoneydaily.com/Business/Adwords-Relevance-Relevance-Relevance.aspx. This is clearly better. Another benefit is that it has the main category built into the address. You know that it is filed under Business as it’s main heading and even better, if you cut the story name off the address and just enter http://smartmoneydaily.com/Business you will get a listing of all the articles in the Business file of the site.
At the time of writing this article Google had only indexed 3 pages of this site ( Google site:smartmoneydaily.com ). MSN was better but from what I’ve heard using this form of file naming system can make a big difference. Let’s hope. I’ll post an update when available. -->
AdSense Theory Explained The most popular way to make money from a content-rich website (a blog or similar) is to use Google’s AdSense. As you can see they are sprinkled liberally around my pages (the maximum you are allowed is four blocks per page). These ads are available in two styles and many formats (shapes). [...]
But the real beauty of AdSense is that the amazing Google search engine automatically scans each page that it sends an ad to and determines that page’s theme and sends ads that are content specific to that page.
So if I write an article about eBay I’ll get eBay ads and if I write about AdSense that page will get AdSense related ads. This is all done automatically and all I have to do is put the same little piece of script on the location where I want the ad to show up.
There are a lot of theories about how to create an effective AdSense strategy. I found this site has a very good series of articles that detail the process of setting up an AdSense account and how to get the most out of it: Google AdSense -->
What is RSS? RSS is a type of XML. You can see the feed for my page here. This is the raw xml, this page is never meant to be seen by a human. Notice no ads or affiliate links – that’s part of what is appealing about RSS. If you know HTML then you [...]
The next step is to start inviting the world to your new business. Since it can take as long as a couple months to show up in the search engines I decided to do this when I have only the bare minimum of content. By the time I get my first referral I will have [...]
Exploration – SMD is a personal exploration of what money is all about and what goes on in my heart and mind in reaction and response to the issues that money brings up. Practical Money Ideas – SMD is also about some of the practical applications that result from the examinations mentioned above. These will [...]
Step 2 – Domain Name – In Step 1 I decided on the topic of my site, I chose, for the purpose of this example the topic “Money Coach”. Now it’s time to get a domain name. I decided that I would only get a .com name because they are the most credible and if [...]Aplus.Net because they were having a special of $5.95 for a one year registration. I have in the past also used mydomain.com. It doesn’t matter too much, just take one that looks professional.
Hosting & A Site Software
- You’ll need a place to host your site (and a site to host for that matter). If you’re not a techie at all look at moveabletype.com site hosted by some like here. You can also get a 90 free trial of typepad.com by entering the code: movable. Choosing a site and host is a much bigger topic than I want to get into, what’s most important at this point is to pay little and be able to customize the site to do what you want. I am a techie so I’ve created and hosted my own site, which hopefully I’ll have available for sale (at a good price) sometime soon.
- The last step in getting online is to point your domain name at your site. The hosting company you have chosen should have instructions on how to do this. You will also need to go in and create categories and subcategorizes and chose styles and stuff like that. I didn’t spend to much time on these decisions. More important is getting some content in and having people start finding your site. Now add your first story.
- Once that is done… Congratulations, you have hit milestone number one, your site is live. Give your self a pat on the back, you’ve take the first step on the long journey of having a web business. For me this date was Jan. 26, 2005.-->
Step 1: Content – What is the site going to be about? Since content is the cornerstone of your site it is important that you choose something that you love. I spend a lot of time reading about money and personal finance, so this was a logical choice for me. If you don’t have a [...]tool. It allows you to type in a search phrase and tells you how many searches have been made for it and any related phrases in the past month. “Money Coach” has had nearly 600 searches in the past month. I’m liking those odds. Since the competition is largely others with about the same resources as myself.
- In summary, unless you have big time resources, choose a topic that avoids the big guys. If you can be a player in a niche market you can make some very decent money by providing high quality content and using targeted pay per click advertising. -->