Google Images Tip
For the last couple weeks I’ve been meaning to write a story about Google Image search. The reason is that I have been getting a lot of traffic from their lately. My tip was to be something about the importance of naming your images properly: for example “russian-keyboard.jpg” rather than “1233229DN.jpg” [although I suspect that Google also takes into consideration the surrounding text] and also just to use images in the first place, like I wrote about here [Improve Your Look With Free Pictures].
Then today I caught this story on SeoBlackHat.com. The story mentions that Google images traffic is notorious for having a very bad conversion factor – those visitors just don’t click anything, but also it takes issue with the way Google gobbles your bandwidth by displaying your picture in a framed page from your site.
You know what I mean, you go to images.google.com and search for ‘car’ and you get a page full of car thumbnails, then when you click on the thumbnail you like, you get a framed page with the original image’s page being pulled from the bottom portion. This is Google, essentially stealing your bandwidth to display the image source…ask yourself, do you feel like you are on Google or the car site? Google right? So why should the car’s site be paying the bandwidth bill?
All you need to do is to add this:
somewhere in your site’s code that will appear on every page – I put it in my header. Now if you go to google image search and search for russian keyboard, you’ll see the result from my site about the center of the thumbnails. Click on it and see what happens to Google’s frame. Poof!
Way cool tip. At least I’ve got a chance to convert them to clicks now that they will actually be on my site. See it pays to visit the dark side once and while