AskJeeves Launches Advertising Network
Yahoo news is reporting today that popular search engineÂ Ask Jeeves is launching an advertising service to compete with Google’s AdWords program.
Ask Jeeves’ marketing system, scheduled to debut Monday, follows the same model that has been generating tremendous profit growth for Google and another Internet powerhouse, Yahoo Inc. during the past three years.
Now it is interesting to note that up until now Ask Jeeves has displayed Google ads on their search results pages:
“Google probably isn’t going to be happy about this, but they are still going to take the revenue they get from Ask Jeeves,” predicted Charlie Sardou, director of media for icrossing, a search engine marketing firm that works with online advertisers.
You can read the entire Yahoo! news article here.
Ask Jeeves is the fifth highest used search engine accounting for roughly 6% of all searches. Shouldn’t be to big a threat to Google. What is a threat is that everyone in the search world, is now clearly out and gunning for a slice of Google’s pie. Google’s overall percentage of searches continues to gently slip, but they still have a strangle-hold on the very lucrative pay per click world.