How Much Money is Enough?

by SMD 

I’ve been having a funny revelation about myself and money this week. A couple days ago my wife asked me, as wives will,
“How are your sites doing?” meaning: how much have you made today?

“Okay,” I answered, sounding slightly defeated.

“How much is okay?”

“About $100″ I moaned.

“You do realize that 3 weeks ago you would have been ecstatic about making that amount?”

“Ya, I guess.” You see last week our business had its best day ever, approaching $200US in earnings for a 24 hour period.

I can remember when, about 10 months ago I got the first Adsense click on this website. It was for 16 cents and I couldn’t sleep that night, I was so excited. I couldn’t believe it. Thrilled over a whopping 16 cents!

Then not long after that, it was a $1.00 day and a couple weeks after that I hit the all-important cup-of-coffee milestone. It took about 7 weeks to get to my first $20 day. And so on, the milestones fell until last week’s new record.

What is interesting to me is that the thrill is attaining the new milestone, not so much the money. If it was the money, every time I have a $100 day, it would be just as thrilling as the first time, but that isn’t the case. After tasting $200, $100 is just okay, clearly the juice is the record amount, way more than the actual dollars. There is a feeling of newness, expansion and limitlessness that is intoxicating about a new high in earnings.

Don’t get me wrong the dollars are nice, but I am surprised at how the number that I define as a lot, adjusts upwards almost immediately once attained.

I’ve always been amazed at some, make that most, rich people, who clearly have enough money to live very well for the rest of their lives, but they continue to work very hard to have more and more [I'm talking about people who don't really love what they are working at - I know some people love what they do and the money is secondary]. It leaves me wondering why more?

Could it be that no-one ever really feels rich, no matter how much money they have? That no matter how much is in the bank there could always be more? That our minds can still play tricks on us; making us believe that if we had just a slightly higher number in there, then we’d really be well off? Or that we’d be happier?

I guess it all boils down to what we all know: that money can’t really compensate for any sense of lack or neediness inside. Too bad, it’s still good to have though. A wise person I know once defined wealth as “surface advantage”. It is worthless for anything that is important in life, but it does make the unimportant easier to deal with. If we want to use money as a feel good or a crutch then we will never have enough and always be chasing a higher number.

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5 Responses to “How Much Money is Enough?”

  1. Lee on June 13th, 2007 2:23 am

    if you don’t mind me asking, is that amount from this web site alone?

  2. Jon on June 13th, 2007 2:24 am

    Lee, only a small portion from this site. I have some other sites that are targetted to specific niches. This site, while it gets decent traffic, is not focused enough to make good money with AdSense.

  3. Lee on June 13th, 2007 2:24 am

    Hi Jon, Could you list some of your other web sites? I would be interested in looking at them. Also, I would love for you to email me so we could discuss them. I have a few ideas also and would appreciate some advice if you have the time :) Thanks Jon

  4. Jon on June 13th, 2007 2:24 am

    Sorry Lee, my other sites are very carefully researched niches, so I would be risking being copied if I told people about them. Nothing you couldn’t do on your own by investing a couple days/site on keyword & click value research.

  5. on July 9th, 2014 9:04 pm…

    How Much Money is Enough?…

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